Welcome to what quite possibly will be a promising future together. During this brief presentation, HDK will help you navigate through our comprehensive process of “achieving clarity” – our ideation process of brand development, positioning, and delivery
Through a series of questionnaires
provided by us, we learn the ins and outs of all aspects of your business,
While doing our own research
on market trends, viability,
and sustainability,
Interviews and Onlines surveys with key stakeholders, partners (clients)
and users (freelancers)
Through a series of questionnaires
provided by us, we learn the ins and outs of all aspects
of your business,
While doing our own research
on market trends, viability,
and sustainability,
Interviews and Onlines surveys with key stakeholders, partners (clients)
and users (freelancers)
Perform a competitive audit of existing
platforms (ie. fiver & upwork), which
helps establish context for branding
solution. Analysis will be in-depth studying a multitude of brand touchpoints.
Submit a SWOT
(Strengths, Weaknesses,
Opportunities, Threats)
Report reflecting our
research and findings.
Strategy – From this point we narrow
the focus, laying down a clear
strategy in determining our
next steps into PHASE 2.
This stage involves intense examination and pure imagination. Here we discover the true essence and direction for your business.
Determine exactly who are key stakeholders,
from partners, clients, and users,
And designing our plan exactly catered to them
Create a clear and concise message on what
makes you different and why you Are the most valued.
Create a brand brief
_This will serve as an outline to all the information
we’ve gathered and also a guide for the following steps
The right name is timeless, easy to say, communicates directly,
and represents your values.
Naming your company can be a lengthy and tricky process, so it’s important we stay truly engaged during the process
Identification, description, and the creation of value is the true purpose of great design.
Adopting this ethos, HDK will guide you through a 8 step process:
Distinctive, Durable, Sustainable
As long as we embody these three principles,
your logo can be literal or symbolic, word or image driven.
Nothing short of a power statement.
Tagline are often perceived as simple, yet they
represent quite the contrary:
Essence, Ethos, and Exceptionalism
Solar Energy Company
“Our today is your tomorrow”
Dating App
“How it begins”
Women-Led
Baseball Agency
“Pastime in Future Tense”
Primary, secondary, and tertiary colors. Determine a
hierarchy of color to be used strategically when expressing
and showcasing different aspects and touchpoints of the brand.
Primary, secondary, and tertiary fonts – Determine
a hierarchy of font used for headings taglines, and body copy
Vernacular and tone of the brand will be chosen carefully
and deliberately to establish and carry our brand identity.
This determines the look and feel of the brand beyond Logo
and Colorway. This can come in the form of illustrations,
patterns, shapes, custom design, and photography
A “home base” for the aforementioned stepsand a guide to
stay consistent with brand presentation and philosophy.
A “home base” for the aforementioned stepsand a guide to
stay consistent with brand presentation and philosophy.
Although we are the contractors of this agreement, scope is significantly
influenced by your participation, availability, and engagement.
It is difficult to determine an exact scope until we discuss details in full,
yet we estimate a timeline of
3-4
with an all-inclusive budget ranging from
90-120k
400 S. Main St. #701 Los Angeles, CA 90013